At UPPITT, we respect your privacy and are committed to protecting your personal information.
UPPITT develops wearable muscle-sensing technology and digital tools designed to help people better understand their muscle activity, improve exercise performance and track their progress.
This Privacy Notice explains how we collect, use, store and protect your personal information when you visit our website, contact us, register your interest in UPPITT, subscribe to updates, participate in product demonstrations or surveys, or engage with us regarding potential partnerships.
We process personal information in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This notice covers our website, marketing activities, enquiries and general product feedback. Use of the UPPITT app, wearable device and participation in formal clinical research may be subject to separate privacy notices.
UPPITT is a UK-based venture developing wearable technology for muscle monitoring and exercise feedback.
For the purposes of applicable data protection legislation, the organisation responsible for processing your personal information is:
Company: Playback Fit LTD
Company registration number: 14690871
Email: info@uppitt.co
Website: uppitt.co
If you have any questions about this Privacy Notice or how we handle your personal information, please contact us using the details above.
Depending on how you interact with UPPITT, we may collect the following information.
Personal and contact information
Your name, email address, organisation, professional role and any other information you voluntarily provide when contacting us or registering your interest.
Product feedback and survey responses
Information provided through surveys, demonstrations and feedback forms, including opinions about UPPITT, preferred product features, purchasing preferences, willingness to pay and potential interest in purchasing our products.
Marketing preferences
Your preferences regarding product announcements, launch updates, early-access opportunities and other communications from UPPITT.
Website usage information
When you visit our website, certain technical information may be collected, including your IP address, browser type, device information and interactions with our website.
The information collected will depend on the website services and technologies we use.
We do not intentionally request detailed medical information through our general website, marketing or product feedback forms. Please avoid including sensitive health information in open-text responses unless specifically requested through an appropriate process.
We use personal information only where we have a lawful basis for doing so.
We may use your information for the following purposes:
Our legitimate interests include improving our technology, understanding potential customers' needs, developing our products, maintaining secure services and supporting the responsible growth of our business.
Where we rely on legitimate interests, we consider the potential impact on individuals and their rights.
We may analyse survey responses in aggregated form to understand customer needs, product preferences and market demand.
We may also use anonymised or aggregated findings to communicate product development progress and market interest to potential partners or investors. These findings will not identify individual respondents.
If you choose to subscribe to UPPITT updates, we may contact you by email with information about:
We will not automatically add you to our marketing mailing list simply because you have completed a survey, attended a demonstration or contacted us.
Where consent is required, we will ask you to opt in separately.
You can unsubscribe at any time using the unsubscribe option in our emails or by contacting us directly.
Withdrawing consent will not affect the lawfulness of processing carried out before your withdrawal.
We do not sell your personal information.
We may share personal information with trusted third-party service providers where necessary to operate our website, manage communications and process survey responses.
Depending on the services we use, these may include:
Where providers process personal information on our behalf, we require appropriate contractual and data protection safeguards.
We may also disclose personal information where required by law or where necessary to establish, exercise or defend legal claims.
Some of our service providers may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we will ensure that an appropriate legal transfer mechanism applies, such as UK adequacy regulations or approved contractual safeguards, where required.
You may contact us for further information about the applicable safeguards.
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
Our intended retention periods are:
Where possible, we may retain anonymised survey findings and aggregated statistics for longer periods to support product development and business planning.
Information may be retained for longer where required by law or necessary to establish, exercise or defend legal claims.
Our website may use cookies and similar technologies to support functionality, security and website performance.
Where applicable, these technologies may help us understand how visitors use our website so that we can improve the experience.
Certain technologies are essential for website operation. Others may require your consent or must meet specific legal conditions to operate without consent.
Where required, we will provide appropriate information and controls so you can manage your preferences.
For more information, please refer to our Cookie Notice or cookie settings, where available.
We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, disclosure or misuse.
These measures may include access controls, secure storage systems and restricting personal information to authorised individuals who require it for legitimate purposes.
Although we take appropriate steps to protect information, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
Under applicable data protection legislation, you may have the following rights:
You have the right to object at any time to the use of your personal information for direct marketing. If you object, we will stop processing your information for that purpose.
These rights are subject to applicable legal requirements and exemptions.
To exercise your rights, please contact us using the email address provided in Section 2.
You also have the right to raise a complaint with the UK's data protection regulator:
Information Commissioner's Office (ICO)
Website: https://ico.org.uk
We encourage you to contact us first so we can address any concerns directly.
We may update this Privacy Notice periodically to reflect changes to our services, business activities or applicable legal requirements.
The latest version will be available on our website, together with its last updated date.
Where required, we will notify individuals of significant changes to how their personal information is used.
If you have any questions about this Privacy Notice, how we use your personal information or your data protection rights, please contact:
Email: info@uppitt.co
Last updated: 12 October 2026
